Wycon

WYCON COSMETICS is an Italian brand created in 2009 by Gianfranco Satta, an entrepreneur with a key position in the sales of women's cosmetics, and Raffaello Pagano, product manager, expert in the field of makeup and body care.

The idea behind the project was both simple and complex: to destroy the existing system, in which the cosmetics market is dominated by a few brands offering products at exorbitant prices, and to provide every person with the opportunity to purchase high-quality cosmetics and skin and body care products at an affordable price. price. Experience in this field, knowledge of the production chain and fashion trends formed the basis of a retail concept that met consumer requirements. The intuition of the project's creators helped them eliminate cost-increasing intermediate steps between production and consumption of a product, allowing them to instead invest in improving the quality of the composition and tactile properties of the product, thus maintaining competitiveness in the market.

What's the point of paying more for a product if it's not worth it? WYCON cosmetics has answered this question by opening the first store offering a collection of cosmetics entirely made in Italy. This response was appreciated by consumers, and soon the brand became one of the leaders in the Italian market, opening more than 200 of its own branches in major cities.