Sheglam
The Sheglam brand produces decorative cosmetics, founded in 2019 and based in Singapore. This is a subsidiary brand of the Chinese company Shein, which offers affordable, stylish clothing for children and adults, beauty products, various accessories and jewelry. Both brands operate independently of each other and have their own websites. Sheglam products are not tested on animals and are made from environmentally friendly materials.
The concept of this brand is based on the following criteria:
- fast production and prompt response to changing fashion trends;
- large varied catalogue;
- original packaging design and ergonomic shape;
- modest prices, high sales, monthly collection updates;
- selling your products through e-commerce;
- active promotion of your products through social networks, cooperation with beauty bloggers from around the world.
This brand is especially popular among those consumers who want to have a diverse collection of decorative cosmetics. The principle of creating your own set according to Sheglam is quite simple: buy inexpensively, try and quickly move on to the next new product.
Although this brand has recently appeared on our cosmetics market, it already has many loyal fans. In their reviews, they note that they like the diverse catalog, in which it is easy to choose a product of the desired shade and texture. We recommend cosmetics from this brand to those who are looking for their own style and want to master different makeup techniques, and also prefer originally designed, easy-to-use packaging.
Low cost of the products offered combined with good quality is the main principle of Sheglam. The company does not develop recipes, uses proven, traditional formulas, and also uses standard technologies and does not open branded retail stores. But it pays special attention to active marketing and attractive packaging.