Rituals
RITUALS is a Dutch body care cosmetics brand founded by Raymond Kloosterman in 2000. Its products are known not only for their attractive designs and scents, but also for their effectiveness. Organic ingredients have a good effect on the skin, nourish with healthy vegetable oils and microelements, leaving a pleasant aroma on the skin. Using Rituals products is like a home spa treatment. They make the skin soft and tender, and also lift your spirits thanks to the pleasant sensation when used. All of their products have a pleasant and relaxing scent. The series includes a variety of creams, foams, scrubs and hair care products.
Legendary Rituals shower gels, which transform into delicate foam upon contact with water. Soft body creams that nourish and moisturize the skin. Body lotions for men and women that make the skin firmer and more protected. The Sakura collection is sweet cherry blossoms and nutritious rice milk. Ayurveda is a real Indian rose, which has a very beneficial effect on the general condition of the body. And Samurai is more often a men's choice of body care products with the scent of cedar and organic bamboo.
The brand idea revolves around the concept of finding happiness in the small moments of everyday life. Rituals encourages people to take time for themselves, pause and enjoy daily rituals by incorporating mindfulness into their routine. Rituals believes that taking time for your daily self-care routine is a way to enrich your soul and find balance in your life.
The history of the Rituals brand begins with the development of a line of luxury home products. The concept was to create luxury products that would be accessible to all segments of the population, so that everyone could enjoy aromatherapy and home spa. The brand's emphasis on sensory experiences and the use of natural ingredients quickly caught on with customers, and Rituals soon opened its first retail store in Amsterdam. But it seems as if the creation of the brand is rooted in the times of karmic rituals, Turkish hamam, Indian Ayurveda. It is from ancient traditions that the creators of Rituals cosmetics draw inspiration.