INSTYTUTUM
Instytutum is a relatively young brand under which cosmeceutical products for the face are manufactured in Switzerland. The founder of the brand is professor Natalia Derkach. The products presented in the catalog are developed in a prestigious Swiss laboratory, which has been engaged in the creation of formulas for more than 30 years. The brand's line is small, but it includes effective series that can quickly improve the condition of the skin, slow down the aging process, tighten the contour of the face, lighten pigmentation and even out the tone. We note a number of features:
- excellent compatibility with any type of skin;
- unique textures with fast weaving;
- use of plant stem cells in the recipe;
- combination of natural components with modern production methods;
- safe formulas without parabens, sulfates, mineral oils and synthetic dyes.
INSTYTUTUM's motto: "Result-oriented skin care". On its website, the company presented data from clinical studies confirming the effectiveness of the offered products. In some cases, positive changes are visible after 10 days, but this is provided that all stages of care are followed - from cleaning to the correct application of creams on the face.
A few years ago, the company was headed by Harriet Ploeger, who has been involved in the development and distribution of cosmetic products for over 25 years. The change in management led to changes in the design of the packaging - the labels became more informative and contain a detailed description of the action of the ingredients. The model line was revised, an original novelty appeared in the catalog - retinol oil, which can cope with 7 skin problems.
Active promotion of the brand via the Internet began. The company not only invites the cooperation of popular bloggers from different parts of the world to write materials about its products - they are invited to test specific products and share their impressions of the obtained result with the mandatory posting of photos of the skin, which reflect its condition before and after the use of Instytutum. Brand representatives also run regular columns about cosmeceuticals in popular glossy magazines and analyze readers' feedback.
Today, the brand's line is available all over the world on online resources, and the company also makes regular deliveries to beauty salons and cosmetic clinics in Europe and the USA. Glycolic and hyaluronic acids, niacinamide, and raspberry stem cells are the basis of the formulation of all series. The price is quite high, but since the offered products belong to cosmeceuticals, are highly effective, and each formula takes at least a year to develop, such a price is justified.