Fenty Beauty by Rihanna

The Fenty Beauty brand was founded by the singer Rihanna - and she is the unchanging ideological inspiration of the company. The sale of decorative cosmetics started in the world in 2017, and the products arrived in Ukraine a little later. And dark-skinned women all over the world leave rave reviews about bases and correctors created specifically for representatives of Latin America and people of African-American type.

Fenty Beauty: working with problems

The initial impetus for creating my own brand was the desire to create convenient products for black customers, and the desire to make makeup simple and understandable, and fatigue from false advertising promoting ineffective means. That is why the company has become not only another trademark from a celebrity, but also works effectively for the benefit of clients:

• Rihanna has successfully filled a gap in the beauty industry, starting to produce foundations for owners of different skin types, including dark ones. Among the connoisseurs of creams and concealers, representatives of Asian, Latin American and African American origin are the most. The level of sales exceeds the indicators of even more mature companies, which indicates a correct marketing strategy.
• The assortment for everyday and evening looks includes a large number of shades of natural, bright and pigments with shimmers. Even pale-faced customers buy them. After all, the quality and composition have few worthy competitors.
• Tonal bases and correctors have really excellent pigmentation properties. This is shown in commercials. Unlike other brands that mask imaginary blemishes, Rihanna involved women with real breakouts and acne in the shoot. And she showed how you can get an even shade and a smooth face with the help of Fenty Beauty cosmetics.

In addition, the brand team is constantly expanding the line of products and the collection of shades, as well as releasing educational videos. Thanks to videos, you can learn to apply tone, shadows and highlights, and not be afraid to create unusual images.

Makeup as inspiration

The appearance of the brand was a logical continuation of his search for cosmetics before creating images. According to the author of the brand, make-up should inspire, not create problems. You only need to go and buy what you need, instead of wasting time on thorough searches and selection.

And the Fenty Beauty line truly has everything for perfect makeup: from concealers to highlighters, as well as accessories and tools for applying liquid and dry products. The price of cosmetics is much lower than its quality, which is evidenced by high sales in the world.