MILK Makeup

Milk Makeup is a bright American indie brand that grew up in the vastness of the media of the same name about fashion, culture and entertainment. In two years (the brand appeared in 2016), Milk Makeup managed to acquire an army of fans thanks to a unique win-win combination of vegan ingredients, futuristic packaging and versatility of products.

Almost all of the brand’s products contain echoes of “officework”: the iconic markers for the eyes, colored markers for the lips and refills with shadows in the form of “ingredients” from a 5th grader’s pencil case have become a distinctive feature of the brand.

Some of our favorite bestsellers include multi-tasking lip and cheek products, a rainbow highlighter stick , and more—all for millennials who are always running somewhere.