ZOEVA

The German brand Zoeva started its journey in 2008, when a German woman of Greek origin, Zoe Boikou, was looking for inexpensive, high-quality makeup brushes. The range of tools in Germany did not satisfy her - good products were too expensive for an office administrator, and cheap options did not satisfy her needs. After a long search, Zoe found high-quality brushes from a Canadian manufacturer that were affordable for her. At first, having entered into an agreement with them, she purchased accessories and resold them in her online store. Already in 2011, sales increased significantly and the manufacturer could not satisfy Zoya’s new requests. Then it was decided to move production and start producing instruments under our own brand. For advertising, the girl turned to beauty bloggers, who adequately appreciated the quality of the products, and sales increased again.