19/99 Beauty

Why does 19/99 exist? In an industry obsessed with youth that too often exploits personal insecurities, we are forging a new narrative in which people can define their own idea of beauty. Whether you're 19 or 99, we believe in you doing what you want.

Pushing youth off its pedestal, 19/99 Beauty claims that beauty is ageless. Whether you're 19 or 99, you should be able to experiment with the latest makeup trends, create the perfect look, and exceed expectations at every turn—who said graphic eyeliner is only for twenty-somethings? Or does this shimmer have an age limit? Certainly not 19/99 co-founders Stephanie Spence and Camilla Katona! Frustrated by the underrepresentation of women at different stages of their lives in the industry, they decided to create results-driven products for those who don't care about what is considered "age-appropriate." Instead, this collection of sleek, ultra-intuitive formulas focuses on versatility and sustainability—these beauty staples use only the most trusted ingredients so you can plump up your eyes as easily as you do your lips and cheeks.