Lime Crime

Beauty can be created in different ways. Lime Crime, a young American brand (founded in 2008), approached this issue with particular trepidation. Its founder is an ambitious make-up artist Ksenia Vorotova, better known under the pseudonym Doe Deere. After experimenting with many beauty products, she decided that most of them were not suitable for the implementation of the tasks. She chose non-trivial shades for her work - deep saturated turquoise, green, burgundy.

But the "giants" of the cosmetic industry did not consider it acceptable to release such a palette of colors, as marketers did not predict commercial success for them. So the girl decided to create her own decorative line. In it, she embodied all those tones that were previously used in the work of a unit of famous make-up artists.