Anastasia Beverly Hills

Anastasia Beverly Hills is an American manufacturer of decorative cosmetics, registered in the late 90s. The founder of the brand is Anastasia Soare (Balamachi). It is unknown how her life would have turned out if her husband had not asked for political asylum in the United States. In 1989, she was allowed to leave Romania and the family was reunited. When she moved to Los Angeles, Soara was 32 years old and her English was far from perfect. In her homeland, she studied the history of art and architecture at the university, but in the USA she had to learn a new specialty - cosmetologist.

While working in a beauty salon, she noticed that American women practically did not pay attention to the shape of their eyebrows and developed their own correction method, taking into account the shape of the face, skin color and hair. The owner and general manager of the salon were skeptical of her proposals, believing that they were only interesting to a narrow circle of visitors. Then Anastasia rented a small space and opened a modest beauty salon in Beverly Hills, and in 1997 she already had her own salon.

KEY STAGES OF DEVELOPMENT
Then there were no products for modeling eyebrows, so you had to prepare them yourself, mixing eye shadow, aloe juice, and Vaseline. This is how the idea of creating your own brand of decorative cosmetics arose, the first collection of which was released in 2000, followed by a number of important events that brought popularity to TM:

2006-2007. Accentuated eyebrows have become an indispensable element of supermodel makeup;
2014. Presentation of a new line on social networks.
2016. Soare becomes the sole owner of the trademark.
Today you can buy Anastasia Beverly Hills products in 25 countries; they are sold mainly through online stores, as well as in several large specialized retail chains.

The post of president is occupied by the daughter of the founder Claudia, she participates in the development of recipes and resolves marketing issues. Famous glossy magazines have repeatedly written about this brand; the brand’s products have received prestigious awards, and have also received high praise from professional makeup artists and positive consumer reviews.

Anastasia Beverly Hills not only produces products, but also organizes master classes for stylists and cosmetologists. The brand's website contains video tutorials that reveal the secrets of makeup for individual areas and the face as a whole.