Benefit Cosmetics

Benefit was founded by Jean and Jane Ford, Indiana twin sisters with a passion for beauty and eyebrows. In 1976, the sisters moved from New York to San Francisco and opened the first Benefit boutique. This city turned out to be the perfect place to bring their philosophy of fun, freedom and a new approach to beauty to life! Benefit remains headquartered in San Francisco. Benefit creates beauty with quick and creative solutions. The brand has gained popularity for its high-quality, instant-impact cosmetics that come in original packaging with fun names like They're Real! ("They're real!") Or "Hello Happy" foundation.

Benefit has proven that beauty products don't have to be serious or boring to get the results you want!