L’Oréal Professionnel (Loreal Professionnel)
The French company L'Oréal was founded in 1907 by the then unknown son of a baker, namely the chemist Eugene Schueller, who worked as a pharmacist in an ordinary pharmacy. This was helped by a random and very curious situation with the wife of Eugène Schueller, whose hair was dyed extremely disgustingly at her favorite hairdresser - red pieces were flaunted on the woman's head instead of fabulous blond curls. The situation had to be corrected urgently, and the chemist, showing all his extraordinary ingenuity, soon created the world's first synthetic paint with his own hands, which he called L'Auréale - "dye without lead".
From this episode, in fact, the bright and rapidly successful history of the L'Oréal company, officially registered in 1939, with its head office in the center of Paris, began. Already in 1953, L'Oréal took a step far beyond the borders of Europe, firmly establishing itself in the market of cosmetic products in the USA. Today, L'Oréal is the most powerful and well-known manufacturer of cosmetic products in the whole world, thanks to the exemplary quality of its products and a wide-ranging network of its enterprises and representative offices in every country of Europe and America.
The L'Oréal company has 48 own factories in 24 countries, equipped with the most modern equipment, which employ about 70 thousand people, and the company also has 5 research centers at its disposal, where work is constantly being carried out to create innovative technologies and products. As soon as the company firmly stood on its feet, it immediately began to expand, absorbing well-known cosmetic brands:
- purchase of Lancôme in 1964;
- purchase of Garnier in 1965;
- purchase of Biotherm in 1970;
- mass purchase of Vichy, Helena Rubinstein, and La Roche-Posay brand shares in 1989;
- purchase of Maybelline shares in 1996;
- purchase of The Body Shop (£652,000,000) in 2006
L'Oréal products are sold in 130 countries of the world and are in great demand among consumers.