F.O.X

The American brand FOX has been on the market since 2014 and specializes in the production of high-quality nail cosmetics. It is designed primarily for use by professionals in salons, but can also be successfully used at home. According to statistics, more than half of professional masters, having tried FOX cosmetics once, buy it again.

The brand is actively engaged in its marketing and expansion of sales geography. He owes much of his success to video blogger Masha Create, who in 2016 began actively praising him in her releases. Fox has named a limited collection of gel polishes in honor of Masha.

FOX range

The range of the Fox brand consists of:

• ordinary nail polishes;
• gel polishes;
• gel paint;
• gels for build-up and modeling;
• compositions and substances for nail design;
• degreasers and liquids for removing the sticky layer;
• liquids for removing varnish;
• starting and finishing coatings;
• primers;
• bonds;
• dehydrators;
• brushes;
• pumice stone;
• pollen;
• rub;
• means for strengthening and caring for nails;
• gift sets.

FOX offers the consumer a full range of nail care and design products, thanks to which women's hands always look stylish and well-groomed.

Product advantages

FOX gel polishes are known for their rich pigment. During application, they lie evenly in 1-2 layers and do not spread over the surface of the nail plate. Upon completion of polymerization, chips and cracks do not appear on them, delamination does not occur, and the glossy coating does not lose its initial shine. These products do not emit a characteristic unpleasant smell, but, on the contrary, smell like sweets. Also, they do not contain harmful substances that negatively affect the nail plate.

The brushes of gel polishes are elastic, with even sections, optimal for working with a consistency of medium density. Even girls with minimal experience in handling such varnish at home will be able to apply it evenly and carefully.

Shellac of the three-phase system consistently remains the main sales hit of the brand. They are presented in the following varieties:

Grid - strengthening coating for a thin nail plate;
Strong – universal coating for any type of nails;
Super – a base for well-groomed nail plates;
Soft is a liquid coating for healthy nails.
The shellac palette includes more than 700 shades, including enamel, pearl, shimmers and glitters.

Along with classic pigments, the assortment includes coatings that allow you to achieve original and attractive effects:

- shiny platinum with fine metallic shimmer;
- shimmering;
- watercolor;
- ombre;
- with magnetic stripes;
- flawless French manicure;
- change color depending on temperature.
All FOX coatings are exceptionally durable, cost-effective and last for at least two weeks on the nails.

Another important advantage of the brand is its golden, easily recognizable bottles, which look very effective in home and salon interiors.