AMI

AMI is a Ukrainian brand that produces high-quality sharpened manicure tools. The reason for the appearance of AMI is the existence of a problem on the market with truly sharpened products for craftsmen. The fact is that even the world’s best manufacturers produce manicure tools with a so-called “working” sharpening, but in fact they are simply not sharpened. Therefore, all over the world, tools must be sharpened before use. The brand owners (who were still clients) were surprised when they learned that in Ukraine it is not customary to sharpen tools, and everyone uses dull scissors and tweezers! Having tried the sharpened tools for the first time, they “felt like they were driving a Mercedes after many years of using old Zhiguli cars.” Brand philosophy: “If you see a chance to change the world for the better, you should take this chance!” With this opinion, the founders decided to create the AMI brand and open a new level of manicure and pedicure to the whole country. After studying more developed markets and enlisting the help of specialists, they developed their own method of ultra-precise diamond sharpening, PDS tech. Since then, we have delivered more than 250,000 perfectly sharpened tools to customers. “What, are they not sharpened?” Now the brand hears this question less and less from new customers. Many already know what a high-quality manicure should be like, and will never agree to return to unsharpened tools. Over the years, the market has changed. After the successful start of AMI, other companies and services for sharpening tools appeared. But the brand is not afraid of competition - on the contrary, it is proud that it has set new quality standards for the entire country.