BEAUTY OF JOSEON
BEAUTY OF JOSEON is a brand that revives traditional Korean beauty secrets and brings them into the present day. Founded in 2015, this brand is the result of a passion for history and a desire to preserve ancient Korean beauty recipes. The history of BEAUTY OF JOSEON goes back to ancient times, when Korean women from the Joseon Dynasty (1392–1897) used natural ingredients to care for their skin. The brand is inspired by these traditions and knowledge passed down from generation to generation. The brand's founders view skin care not only as a routine, but as a valuable heritage. They strived to create products that were not only effective, but also brought joy and pride while reflecting Korea's history and culture. The ideology of the cosmetics brand is respect for traditions, cultural heritage and natural beauty. The brand not only offers cosmetics - it encourages conscious and harmonious skin care, highlighting the inner beauty of every woman.
BEAUTY OF JOSEON has won the hearts of many women outside of Korea due to its unique philosophy and product effectiveness. The brand stands out not only for its innovative approach to skin care, but also for the appeal of traditional Korean beauty secrets embodied in its products. The European market began to open up for the brand around 2017-2018. The brand has gradually appeared on store shelves and online platforms, offering consumers the opportunity to immerse themselves in the world of Korean beauty and skincare traditions. The brand's popularity in Europe grew rapidly and this was due not only to the quality of the products, but also to its unique concept. After all, the company offers not only cosmetics, but also treats skin care as an art, where each product tells the story of the traditions and beauty philosophy of Korea.
She uses unique components in her cosmetics, giving the products special meaning and effectiveness. One of the key ingredients is snail mucin, known for its moisturizing and regenerating properties, helping to increase skin elasticity and improve texture. In addition, collagen, an important element in the product, actively strengthens the skin, making it firmer and more elastic. Another important ingredient is ginseng root extract, known for its antioxidant properties, which helps brighten and improve skin tone, giving it a healthy glow. This unique combination of components makes cosmetics not only effective, but also beneficial for the skin.